SOCIAL MEDIA MARKETING
Did you know?
24,600,000 Malaysians use Social Media? That's approximately 77.8% of our total population!
Who says Social Media Marketing doesn't work?
Approximately 24,000,000 people have Facebook accounts in Malaysia. That's almost every single social media user in Malaysia!
Instagram users are just half of Facebook's, standing at 12,000,000 users. Instagram is also the world's biggest image sharing social media platform!
As of 2019, Tik Tok has 4,000,000+ users in Malaysia and is one of the fastest growing social platforms among the younger demographics in the world. Tik Tok is an app that allows it's users to do a variety of fun things through video.
Tik Tok is a platform for your brand to discover a
"Social Media is just a buzz word until you come up with a plan."
Why Social Media Marketing?
54% of people use social media to research products. (GlobalWebIndex, 2018)
More buyers are starting their buyer's journey online, and on social media has become an important platform for product and service research.
Being present on social media not only connects you to your target audience, but also gives them a sense of security and clarity when shopping with your brand.
74% of people rely on social media to make a purchase decisions.
Not only does social media platforms serve as an information source, but also plays a huge role in influencing buying decision.
Recommendations and feedback of a product/service are huge determinants of consumers' final purchase decisions. This indicates that word of mouth still plays a prominent role, but the dynamics now include digital platforms such as your social media and website.
Still the best platform for brand awareness.
Today, social media has won over the world's attention, especially Facebook, Instagram and Tik Tok.
The best way to interact with the community that matters to your brand is to be at where they usually hangout, digitally!