Integrated Influencer Marketing Strategy
Effective integration between brands and influencers happen when brands work with the right influencers. Curation of contents with the right influencers creates the slingshot effect for brands on brand-awareness.
New Audience Penetration
Influencers are authorities in their own niche. Collaborating with influencers allow a brand to discover a new target audience, expanding a brand's voice across undiscovered horizons.
Their Words Carry Weight
49% of consumers rely on Influencers' recommendation.
People follow other people more than brands and companies.
Despite the collaboration between influencers and brands, influencers are still seen as a separate entity. That separation allows consumers to know that a company's potentially bias review is out of their total control. What also enforces consumers' trust in influencers is the reputation influencers have built for themselves over time.
Consumers know what Ad-Blocking is.
Ad-blocking softwares are becoming more popular among computer & smartphone users. An individual is able to block ads from multiple social platforms with an ad-blocker. Influencers help bridge this gap by allowing brands to leverage on their base of followers.
Influencers and supercars are much alike. They are the highlights in their own space.